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Now who creates the content, and who does the linking out matters – which is why Google wants to know who you are via your Google+ authorship profile. Instead of weak content and “unnatural” link building, now sites need strong content that attracts links organically.īut it hasn’t stopped there. Google made talented writers more important with the Panda and Penguin updates. Don’t worry, we’ll keep reminding you, and giving you smart tips for staking the claim of your choice. The increased demand for talented content creators means compensation and respect for the writer will rise … as long as you understand and assert your own value in the marketplace. This is very good news for writers.įrom the allure of building a direct relationship with prospective customers and clients, to smarter pay-per-click strategies, to social media sharing, to SEO – content is what works. Rather, people are starting to realize that content is the foundational element of all effective online marketing. Online Marketing is Driven by ContentĬontent marketing isn’t a buzz phrase, and it isn’t a fad.
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Here are three big reasons why the writer runs the Internet show: 1. That’s about to change, especially around here.Ģ013 will mark a shift in both the perception and the fortunes of Internet-savvy writers. On the other hand, there hasn’t been as much celebration of the people who create the blog posts, white papers, video scripts, and infographic copy.
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We won’t go back to straight pitches, clever commercials, and filler website copy after being offered strategic content with independent value – the Internet-empowered prospect won’t tolerate it. Some might say too much, but trust me, it’s not going away. The last several years (and especially 2012) you’ve heard a lot about content marketing. For the most part, especially for us, that means writers. Not just words that fill up a webpage, but valuable information that attracts attention, drives traffic, and builds businesses.īut there’s another thing Copyblogger has always been about, and that’s the people who create the content. That alone is hard for me to wrap my head around, and yet … here we are. We’re coming up on seven years since I started Copyblogger.